THERE ARE MANY TYPES OF EVENTS
- Trade Shows
- Holiday Parties
- Sporting Events
- Fund Raisers
- Product Announcements
- Grand Openings
- Sales Meetings
PURPOSE OF EVENTS AND MEETINGS
The primary point in planning a successful event is coordinating with the event host to determine what event format best serves the purpose of your event. With today's options of online meetings versus face-to-face gatherings, knowing and understanding the benefits and drawbacks of each format, and being able to dovetail them with the client's expectations, is crucial to the planning process. Only then can the event planning process move forward.
BENEFITS OF A WELL-PLANNED EVENT
- More sales, higher profits and employees take ownership of ideas
- Good will in the community
- Name recognition
- Media attention and free publicity
- Product loyalty
- Target marketing
PLAN... PLAN... PLAN
Ask professional meeting planners how to ensure a successful event or meeting and they will say, "pay close attention to the logistics and details and plan... plan... plan... ahead so that when the day of the event comes, all the good planning will kick into gear, and you can take care of the 'surprises' that Murphy brings to the event!"
When meeting and event arrangements work well, the attendees have no idea of the details that went into the planning. But, when arrangements aren't right, everyone is aware of the details that needed to be handled and weren't! Whether it's too few chairs or faulty audio and visual equipment, everyone's attention will be focused on the one who planned the event and how things could have been organized and handled better!
Whether it's for yourself, a corporation, a non-profit convention, or other clients, when planning a meeting or an event, you need to start with the basic questions; and from there you will get your event off to a good start. Without the solid foundation of knowing your meeting goals and attendees' expectations, you have no way of determining if your event was successful.